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Podcasting Is Changing. Are Nonfiction Authors Paying Attention?

Published on: 10/22/2026

Five podcasting trends from Edison Research and what they mean for nonfiction authors who want to build authority, reach the right audience, and create opportunities beyond book sales.

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Do Podcast Interviews Sell Books? You’re Asking the Wrong Question

Published on: 07/16/2026

Podcast interviews aren't about book sales—they're about authority. Discover Susan Friedmann's Ripple Effect Method for turning one podcast conversation into lasting opportunities.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

book marketing brainstorm session